Wednesday, 10 June 2009

  • Driving More Traffic to Xangans - the Results!

    Update (6/12/09): we've just updated the frontpage to use the overwhelming favorite: Top Blogs, Randomized. Thanks for all your input!
    A week ago we started an experiment using four different versions of the "Top Blogs" module to see which version drives the most traffic. Here are the results (note: these data represent a random sampling, not the actual number of clicks or users*):

    Module VersionTotal ClicksTotal Different Users
    1) Top Blogs - Top 10, in Order3,54987
    2) Top Blogs - Top 50-60, Randomized3,103340
    3) Most Rec'd - Top 50-60, Randomized3,018230
    4) Most Rec'd - Top 10, in Order2,721100

    These data suggest that Top Blogs works better than Most Rec'd in general. But if you look closely at the data for the first two modules, the results are pretty astounding...
    • The first version generated the most overall clicks, but performed worst out of all four versions on spreading those clicks around to different users.
    • The second version had the second-highest number of clicks (with about 12.5% fewer clicks than the first version) but was the runaway leader in spreading around those clicks (it sent clicks to almost four times more users than the first version).
    So now we need your help!

    It looks like we'll probably want to go with one of the first two versions of the module, but which one do you think we should choose for the Xanga frontpage?

    * In this experiment, we randomly assigned a subset of all Xanga visitors to one of the four versions of the module (a same number of visitors went into each group) and then tracked the data on those modules. As such, these results do not represent the actual total number of clicks or different users visited from Xanga's frontpage over the last week, but they should be a fair representation of the relative volume of clicks sent by each version of the module.

Comments (165)

  • Choose Identity

  • Give eProps (?)

  • Post a Comment

  • Say it with Minis! (?)

  • New! You can now edit your comments for 15 minutes after submitting.

Who gave the eProps?

2 eProps from:

0 eProps from: