June 14, 2011

  • Next up: More Views

    We recently launched new sign-in options to help Xangans get more comments. Now we're working on a feature that should help Xangans get more pageviews: Related Posts.

    We've actually been developing and testing this feature for a while on some of our own sites. We've gotten it to the point where it now drives on average about 5-7% of overall pageviews on those sites. And on some sites, the "Related Posts" module drives over 10% of overall pageviews!

    The technology behind the "Related Posts" module is pretty straightforward, but it'll take some tweaking to get it to work across the millions of blogs on Xanga. While we do this tweaking, we just wanted to give you a quick heads up on how to get the most out of this upcoming feature...

    The "Related Posts" module uses two key inputs:

    1. Tags* - the module uses tags to determine whether posts are related. If the module can't find any related posts based on tags, it simply shows a few of your recent posts.

      On our sites, we've found that any post appearing in this module does get more clicks. But the posts that are truly related - based on tags - get a lot more clicks. So, if you haven't been tagging your posts, now is the time to get started! You don't have to think too hard about your tagging; just one or a few tags per post should be enough.

      *Note: we have been exploring other approaches to finding relatedness - such as searching the text of each post to try to determine keywords automatically. But this simple tag-based approach is working so well that we wanted to get it out to everyone ASAP while we continue exploring other approaches.

    2. Pictures - some internet truthiness: people are more likely to click on pictures than text.

      The "Related Posts" module takes advantage of this behavior by automatically grabbing a sample picture from each post to use in the module. Specifically, it grabs the first image inside each post (excluding non-content images like Xanga smileys) and turns it into a little thumbnail image inside the module. If your post has no images, it uses your profile picture. Even just the profile picture helps drive clicks, but a nice, unique image works much better.

      So if you already use images in your posts, start putting your catchiest ones first. If you don't use images, you might want to consider adding at least one nice image to each post... or at the very least make sure you have a good profile pic!

    We'll be rolling this new feature to all sites soon. For those who don't want it, we'll be sure to provide some way to hide it from view.

    Let us know what you think!

    Marc


    P.S. two quick updates on other issues:

    1. Commenting bug - on our last post, a few folks mentioned a bug that has been eating comments, especially when it looks like yours is going to be the first comment. We found and fixed an issue that might've been causing that bug. Thanks for the bug reports!

    2. Profile picture uploading bug - also should be fixed... let us know if you're still having any issues with profile pics - thanks!

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